PORTFOLIO
During my time at UMiami, I've had the opportunity to work on a variety of projects. Browse them below, organized by category, each with the related course, skills, and a brief description. Click any image to view the full presentation.
CAMPAIGN & BRAND STRATEGY
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Sprezza
Course: Marketing for Entrepreneurs (Spring 2026)
Key Skills: Brand Development, Product Development, Consumer Insights, Competitive Analysis, Marketing Strategy
Description: As a personal branding project, I created Sprezza, an original wellness drink brand built entirely around who I am. Inspired by studying abroad in Europe and my love of travel, wellness, and quality ingredients, I developed the full brand from product line and logo to target audience, competitive analysis, and launch strategy.
Solace x F1
Course: Marketing for Entrepreneurs (Spring 2026)
Key Skills: Consumer Insights, Partnerships, Brand Strategy, Campaign Development, Experiential Marketing
Description: Briefed directly by the Solace Boats team, my group developed a campaign strategy to connect the brand with a younger audience through an F1 sponsorship at the Miami Grand Prix. The campaign was structured in three chapters: building hype through mysterious social content, a live Victory Lap on-water activation, and an ongoing content strategy to sustain the movement long after the event.
Sweetgreen
Summer Internship: Inspire Brands, Audience Planning Intern (Summer 2025)
Key Skills: Market Analysis, Audience Segmentation, Media Planning & Strategy, Brand Strategy
Description: During my internship at Inspire Brands, I worked alongside other demand generation interns to pitch Sweetgreen as Inspire's next brand acquisition. We built a full portfolio case for why Sweetgreen was the right fit, defined 3 target audience profiles, and developed a $30M full-funnel media strategy across social, programmatic, search, and CTV, along with 3 original brand activations to drive awareness and trial.
Arby's
Summer Internship: Inspire Brands, Audience Planning Intern (Summer 2025)
Key Skills: Consumer Research, Data Analysis, Product Development, Integrated Marketing Strategy
Description: During my internship at Inspire Brands, I collaborated with a cross-functional team of 5 interns to pitch a strategy to enhance Arby's digital guest experience for customers 25-49. Our concept featured 5 new in-app exclusive curly fry flavors, free late-night delivery, and a new in-app badge system to drive loyalty and digital use, backed by internal data, an influencer strategy, and a $380K launch budget.
Merit Beauty
Course: Advertising Strategy Development (Fall 2024)
Key Skills: Consumer Insights, Audience Segmentation, Advertising Strategy, Campaign Development
Description: For Merit Beauty, my team conducted consumer research to uncover that on-the-go moms crave simple moments of self-care but struggle to justify taking time for themselves. Using that insight, we developed the campaign big idea "The Art of Less" and built out a full target audience profile and media strategy across social, in-store, and influencer channels.
Social Media Strategy
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Youth to the People
Course: Social Media Messaging and Strategies (Spring 2026)
Key Skills: Social Media Audit, Competitive Analysis, GOST Framework, SWOT Analysis, Social Media Strategy
Description: For Youth to the People, my team conducted a full social media audit covering their brand overview, platform presence across Instagram, TikTok, and Facebook, content analysis, GOST framework, and SWOT analysis. We used our findings to evaluate what was working and identify strategic opportunities to strengthen their social media presence.
Hungry Hurricanes
Course: Digital Media Metrics (Fall 2025)
Key Skills: Brand Development, Brand Identity, Social Media Strategy, Content Creation, Community Building
Description: As a class project, my team created Hungry Hurricanes, a student-run nonprofit social media brand built around celebrating cultural diversity through food. We developed the full brand from scratch including the name, logo, brand pillars, and identity, and ran the social media presence with content centered around budget-friendly recipes, cultural stories, and UM student life.
818 Tequila
Course: Social Media Influencers (Fall 2025)
Key Skills: Influencer Marketing Strategy, Campaign Development, Audience Targeting, Social Media, Content Direction
Description: For a social media influencer project, my team selected 818 Tequila as our brand focus. In Phase 1, we developed an influencer marketing media plan by identifying target audiences, selecting influencer tiers, and outlining campaign objectives to drive awareness and engagement. In Phase 2, we created a creative and directional brief to guide influencer content, ensuring consistent messaging, brand alignment, and effective execution across platforms.
Market Research
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Chick Fil A
Course: Market Research & Analytics (Fall 2025)
Key Skills: Market Research, Consumer Insights, Survey Design, Data Analysis, Strategic Recommendations
Description: For a marketing research project, my team developed a concept to bring Chick-fil-A to the University of Miami campus. We conducted focus groups to identify student preferences and gaps in dining options, then designed and analyzed a survey of 100+ students to quantify demand and key decision factors. Based on our findings, we developed strategic recommendations including location, extended hours, and a subscription-based model.